Just remember to additionally use the appropriate subscriber addition date when creating segments. Using the Date added rule you can separate addresses that were registered for example at least half a year ago. Thanks to this you will be sure that the subscriber has received at least a few of your messages and you will avoid a situation in which a person to whom you sent only one message will end up in the segment of the most loyal recipients. Customize communication Slightly different communication needs to be adopted for each of these segments. Of course it is best to push subscribers higher and higher increasing their loyalty although this is not always possible . loyal Appreciate your most loyal subscribers for their high engagement.
This is the group for which your communication works best so it does not require major changes in fact you have to be careful not to spoil it . Special privileges received for high loyalty e.g. priority access to new offers will work whatsapp mobile number list well here. of are subscribers who open at least half of the messages sent to them that's a lot. However you can see that they sometimes skip your communication. The reasons may be different lack of time to read all your messages because of the wrong sending time messages get lost in the inbox among other messages or you don't always manage to find a good offer.
This is a group that needs optimization. Be sure to start using AB tests and the shipping time optimizer. They open of shipments loyalty indicates occasional contact with your newsletter. In this case also focus on optimization but remember that there are probably a lot of things to change here. Perhaps you send too often the topics of the messages do not attract anything specific or subscribers did not quite expect it from your newsletter.