WeChat city service is a platform that integrates the services provided by government departments and related institutions, and uses WeChat, a social APP that is close to the masses, so that users can conveniently conduct medical care, transportation, traffic management, social security, and household registration through WeChat. , education and other businesses, so as to email list bring more convenience to the life and work of the public. This article is about the product analysis of WeChat city service, enjoy~ On February 17, 2020, WeChat released the "WeChat War Epidemic" Data Report, which presented a series of data presentations on multiple business scenarios.
As of February 14, the epidemic situation has gained 1.175 billion readings, and the city service platform has received 1.776 billion visits. From January 20 to February 13, compared with December 1 to December 25 last year, the number of users of government mini-programs increased by nearly 60% month-on-month, and the cumulative number of email list users of educational epidemic mini-programs increased by 82% month-on-month. The number of users of small programs increased by 347% month-on-month. From February 3rd to February 13th, the number of active users of office mini-programs increased by 485% month-on-month. The epidemic has caused a surge in demand for online services, and special markets are eager to promote the development of urban services. Looking back at
Tencent Research Institute's report "WeCity Future City - The Evolution of Smart City" report last November, "One-stop service, only one door entry, and one trip at most", and now this vision has become urgent. The task is even to achieve "one-stop service, no need to enter a door, no need to run once". This article will analyze the current special email list scene, combined with the market, functions and users, to analyze the urban service platform, and put forward certain optimization ideas. Ps: Although the WeChat city service function is attached to the WeChat APP, it is actually quite different from the main product positioning of WeChat. Therefore, this article will analyze the WeChat city service from the perspective of "product".