Along with technique and nonlinking, content is one of the fundamental pillars of natural referencing. We keep repeating it to our customers, content is an essential technical optimization to improve the SEO of its website. Indeed, it is important that it contains relevant content in sufficient quantity. The SEMrush tool has just published a very interesting infographic which includes the essential points to optimize the content of its site. Their study is based on the analysis of more than 22,000 articles whose average length was 810 words.
Among these contents, 24% of them contained plagiarized text. 15 practices to optimize your SEO content SEO practices to optimize your content The creation of unique fax list content Plagiarized content is one of the penalty grounds that Google's algorithm takes into account. It is therefore essential to write unique content so as not to be suspected of duplicate content, and thus not to be penalized. The use and number of keywords The study highlights the fact that the importance of keywords in content is still underestimated. Indeed, only 2 keywords are used on average in an article.
However, it is essential to repeat certain keywords if you want to position yourself on these same keywords on Google. The SEMrush tool (SEO Writing Assistant) recommends using 15 keywords in an article . This analysis is based on the analysis of the 10 best positioned pages for given keywords. However, you have to be careful to choose the right keywords. It is, for example, not advisable to choose keywords that are too competitive or have too low a search volume. The study of keywords is therefore essential. Text length According to the study, the average time spent reading an article is 3 minutes.