Internal standards are aligned with external users and partners to reduce or even eliminate information asymmetry.
Provide and standardize transaction information required company email list by users, reduce user decision-making costs and improve decision-making efficiency.
Increase the scale of the platform
To improve internal production efficiency is to improve the efficiency of the supply side. Improving the efficiency of external user transactions is an efficiency improvement on the demand side.
The two influence each other, and the final agreement can increase the scale of the platform.
Here I further understand the standard, it is a principle. It can be specific rules or values.
If a person has principles, his life will be better, and he will not be easily affected by his emotions and the current situation.
When a platform and a product have principles, the decision-making can go deeper into the essence, and it will not be troubled by too many problems.
03 How to standardize transactions
Here, we mainly talk about company email list how to achieve standardization of Internet trading platforms, and we will not talk about offline physical products for the time being.
1) Standardization of commodity information – order information
Level 1: Title, key elements of the product, price and related
Level 2: Detailed information based on key elements of the product, transaction buttons, seller information, reviews, others
2) Standardization of product company email list information display – order layout
Display products efficiently: categorization & listing & structuring
Content form: pure text form, graphic and text combination form, video form
Display form: list form, non-list form
Interactive form: slide up and down, slide left and right
The list form can make the most effective use of the mobile phone screen, so the display of general products is in the form of an order list.
From the perspective of users' acceptance of content, video > image > text.
3) Standardization of information screening – order search
Search entry, product key element filtering, price filtering, geographic location filtering
4) Sort Normalization – Order Sorting
Newest, Recent, Price Sort, Smart Sort
5) Standardization of transaction process
Inquiry standardization, the common inquiry elements are commodity type, commodity specific demand, commodity quantity, service type.
Standardized pricing, basic pricing + floating pricing, even dynamic pricing should be adjusted according to the rules of supply and demand.
If negotiation is involved, it is recommended that the platform leave room for users to negotiate the price themselves. Negotiation is a price game process, and the negotiation cannot be standardized.