This article focuses on Douyin e-commerce, analyzes from the product positioning and logic level, and makes a comprehensive comparison with Taobao live broadcast function and operation strategy from multiple perspectives. I hope to explain to you clearly the difference cell phone number list between Taobao and Douyin live e-commerce. Advantages and disadvantages, as well as future opportunities and threats, see how to avoid risks. Background of the project Due to the impact of the epidemic, offline shopping channels were almost completely closed. However, after the recovery of logistics, online e-commerce has gained another unique development opportunity after SARS.
Taobao launched Taobao Live in March 2016. In 2019, live broadcast e-commerce broke out and entered the first year of real e-commerce live broadcast. In 2019, due to the birth of Li Jiaqi, Douyin made the live broadcast and delivery of goods completely popular. In 2020, he announced his entry into the battlefield by signing Luo Yonghao. This article focuses on cell phone number list Douyin e-commerce, analyzes from the product positioning and logic level, and makes a comprehensive comparison with Taobao's live broadcast function and operation strategy from multiple perspectives, hoping to achieve the following goals. Analyze the strengths and weaknesses of Douyin e-commerce, opportunities and threats for future development
Analyze the advantages of Taobao live broadcast and discuss how to integrate it into its own products, learn from and innovate Analyze the current shortcomings and disadvantages of Taobao Live and learn from it, how to avoid risks by yourself Product Positioning 1. Douyin Live Target users: In terms of user profiles and characteristics of the Douyin cell phone number list platform, 60% of Douyin users have a bachelor's degree or above, mainly in first- and second-tier cities, 90% are younger than 35 years old, and the gender ratio of male to female is 4:6, with women Mostly. Entering the new "Internet celebrity" represented by Mr. Luo Yonghao since 2020, the types of goods brought cover all aspects of clothing, food, housing and transportation, marking the expansion of target users and the live broadcast e-commerce market where Douyin has an absolute advantage