including a phone number in the header. Below is an example of a law firm website we created for a junior catastrophic personal injury attorney in Philadelphia: personal injury lawyer web design You don't need to dig to contact him. At the same time, overdoing it may seem "cheap" or "tacky" to some law firms. Consider White and Williams, a law firm that primarily represents corporations: law firm marketing website Insert "call us now!!!" anywhere on the site would compromise its credibility. Ultimately, it's essential to keep the visitor in mind and use the most appropriate calls to action based on the target customer.
Keep lawyer ethics in mind in your website messaging Be careful to avoid breaches of attorney ethics in your website messaging. Although generally only the most egregious cases of ethics violations on lawyers' websites attract the attention of the Industry Email List bar, if you are accused of other ethics violations, there is a good chance that your website be checked for problems. If you can't prove it, you can't claim it. The kind of bloat allowed in other industries is not allowed in your law firm ads. Unless you can demonstrate that you are the best personal injury lawyer in your market, you cannot claim it. You are prohibited from comparing your business to others. Although you may be tempted to declare that "no one will fight harder for you" or make a similar statement, you could find yourself in hot water with the ethics committee.
Do not imply that you will get a client results similar to your past settlements. Although it is acceptable for you to list some of your past settlements, you must add a disclaimer that explains that just because you have obtained such settlements in the past does not mean that you will be able to obtain them. for perspective. Some states require you to register your website and advertisements with the state. Check to see if this is the case in your state. Law Firm Online Marketing: SEO vs. PPC vs. Facebook vs. Law Firm Directories These four channels are the main ways a law firm can advertise online. Each has its merits and drawbacks. SEO – When done right, SEO can theoretically last forever.