Here's one thing we can all agree on: Every business aims to gain new customers (or retain existing customers) to increase sales phone number list of their products and services. But people don't care about your brand and your product until you can solve their problems or meet their needs. Before making a purchase, 36% of customers search for information about your product phone number list on social media.
Additionally, the majority of users follow brands on social media phone number list to better understand their products, which also means they are ready to buy within the app, according to a report from Marketing Week. Shopping on social media is increasingly popular, so brands need to provide a simpler experience for phone number list customers. So, businesses need to start selling products directly through social media with social shopping.
What is Social Shopping?
Social shopping, also known as social commerce, is an e-commerce method that involves customers' friends in the phone number list shopping experience. It also allows social media users to purchase products within the app using company-specific features such phone number list as product tags, buyable stickers, 'Buy Now' action buttons , etc. With over 87% of people saying social media platforms help them decide what to buy, isn't social shopping the future?
The rise of social shopping on phone number list
Whatever your product, chances are there are nearly identical options on the phone number list market. This means customers can choose from a wide variety of products, so they don't care about your product until it can be proven phone number list to solve their problems. Thus, successful companies must focus on selling solutions if they want to stay ahead phone number list of their competitors.
Educate your subscribers
When researching products, customers want to find something that can meet their needs. Thus, companies need to understand the phone number list pain points of their consumers and sell the desired result. Once your content helps subscribers find solutions, they trust you, which means your business becomes the number one option when it comes time phone number list to make a purchase.