The user wants the path to obtaining specific information or making a purchase to be as trouble free and as short as possible. Research shows that the vast majority of people visiting a website will not return to it if the UX does not meet their expectations. When an online store requires too many steps to complete a transaction, the conversion rate stays low. As Internet users, we are more likely to use websites that are simply not irritating when used, work quickly, do not waste our time, and at the same time are aesthetic.
Pleasing to the eye Google crawler perspective Web robots that visit pages for indexing used to only pay attention to the keywords in the content and the number of. It's a thing of whatsapp mobile number list the past today, Google analyzes not only content and, but also a number of other factors when positioning. There are several hundred of them, e.g. loading speed, or how the page displays on different resolutions for example, whether the text does not go beyond the borders. The web robot tries to play the role of the user and promote those.
Websites that the Internet user probably expects by entering a given phrase into the search engine. The site owner's perspective Websites have different purposes depending on the business model. Content websites that make a living from ad views focus primarily on increasing traffic. In the case of websites of shops or companies from the service industry, a large number of visitors is not so important what counts is the quality of the traffic. Ultimately, the website owner cares about users who browse and buy products.