The linking of online and offline offers thus becomes a success critical factor. Insufficient or outdated information in the online presence means that potential customers cannot find the answer they are looking for. Those who lack visibility and relevance will not be found or will not provide any answers so that customers end up with the competition. Therefore this year it is more important than ever to optimize your own visibility and relevance on the web. We show how companies can achieve this with high quality content in a scalable way. Localized content is king – and usually in short supply The keyword for relevance on the web is user experience.When users feel picked up and find what they are looking for the likelihood of a conversion increases.
However it means an enormous effort and is usually too time consuming and expensive to create individual and relevant content for numerous locations and pages. The result is that many companies do not maintain any content or publish very generic content and users therefore provide little relevant information. Generate unique content in a scalable manner by means of automated text creation The solution for individual and high quality content on scale automated text creation based on structured data. Automated text creation shows its strengths particularly with repetitive text structures that are based on structured data. Product descriptions category texts or localized branch or offer descriptions are therefore ideally suited for automation.