This article is the structure of w b2c email list hat-why-how, the full text is expected to be 15 minutes, I hope you enjoy reading.
what: What is the definition of transaction standardization?
why: Why standardize deals?
how: How to standardize transactions?
Combining reality: what type of business is suitable for standardization?
01 What is the standardized definition of a transaction?
Baidu tells me: Standardization is the activity of obtaining the best order within a certain range, establishing common and reusable rules for actual or potential problems.
Well, the definition of standardization b2c email list is pretty clear. So what about transaction standardization?
My understanding of transaction standardization is that in the entire transaction link, the split links are independent, and the entire transaction link can be standardized to varying degrees through internal and external rules.
What does the scope of transaction standardization include?
Commodity standardization, business/service process standardization, business rule standardization, pricing standardization...
It can be seen that the scope of standardization is very wide, so when solving specific scene problems, it is necessary to clarify which standardization is.
02 Why standardize deals
It's a great and hard question to think about: Why standardize deals?
The author specially asked a few friends for advice, and their opinions are very good, as follows:
For transactions, the ultimate goal is to find ways to facilitate transactions to increase returns.
Facilitating the transaction, for the result, is to let the user make a quick decision and make the user feel that they have earned it after the transaction.
Whether it needs to be b2c email list standardized, I think it depends on whether the standardized output is presented to the user to speed up the user's rapid decision-making and transaction.
Secondly, in the process of producing tradable items, we can improve production efficiency by standardizing the process; for example, the standardization of the catering industry can quickly replicate a product, to some extent, improve production efficiency and increase revenue.
from Seven Seven:
First of all, it is necessary for any product to have transaction standardization (customized transaction products are also based on standardization).
The significance of transaction standardization, I personally think, mainly depends on the "for what" of transaction standardization in different business scenarios.
In my current job, transaction standardization is about regulating internal staff first and then educating external staff. The ultimate goal is to "establish industry standards".
A project I am in charge of (transactional products whose online process is not yet perfect), work flow: demand docking - product information confirmation - market inquiry - xx plan formulation - event online - event promotion - transaction.
Processes and details need to be constantly revised according to each review, and then a standardized version that is acceptable to everyone and that is "effective" for the deal can be determined.
When the standard version is established, the transaction process of the project can be completely online and transparent.
From my standpoint, the benefits are b2c email list to reduce internal and external communication costs, promote product upgrades, improve user perception, and reduce later operating costs.
from Teacher Shao Nan:
Standardization determines the scale of the platform, which is why the commodity e-commerce platform is larger than the life service platform.
Standardization affects the service transaction process, which can effectively reduce transaction resistance and provide users with predictable information.
The author thinks everyone's speech is very good, here is a small summary:
1) Improve internal efficiency - products can be replicated and delivered
Standardized reproducible, deliverable. On the premise that the standard is correct, the product can be quickly reproduced and delivered.
Manufacturing efficiency, whether physical products or software products, manufacturing efficiency will be improved with standards
Communication efficiency, without standards, it is easy to be indecisive, and chaotic decision-making leads to back-and-forth work and waste of resources
Promotion efficiency, standard products are easier to promote and let users understand than non-standard products
Iterative efficiency, with the standard, iterative standard can achieve the optimal iterative transaction mode