They both need shipping containers. They both need their products to arrive safely and on-time. However, the specifics they’re looking for in each of those three areas are very different. A home delivery pharmacy is often shipping time- and temperature-sensitive products. The drugs they’re sending out could be worth thousands of dollars and if they are warm for more than an hour or so, they could be ruined. With that in mind, a home delivery pharmacy is going to be looking for a delivery solution that can reliably get their shipments to their destination within 24 hours.
They also need insulated shipping Whatsapp Database containers and ice packs. Finally, they need to be sure that their shipments won’t be left in a hot van for hours on end. In contrast, an industrial piping company has very different priorities. Their products are large, unwieldy and heavy, so they are primarily interested in durable shipping containers and keeping their shipping costs down. They need their products to arrive on time, but they aren’t dealing with strict temperature challenges and their customers generally order well in advance. As you can probably imagine, trying to appeal to both of these verticals with some sort of generic messaging would probably fall flat.
In trying to appeal to everyone, you’d appeal to no one and lose both potential customers. ADAPTING YOUR MARKETING STRATEGY When you only have one marketing strategy and message, it’s hard to straddle multiple industries with competing priorities. However, once you understand the priorities of your different verticals, you can use that knowledge to create vertical-specific messaging and then target each industry separately. The good news is, the better you get to know your customers, the easier it is to find ways to segment your targeting. Certain industries respond better to certain marketing channels.